Brickyard Downtown

The Brickyard Downtown is an elevated craft cocktail bar and tapas restaurant that brings global flavors to approachable shared dishes. In Oct 2015, before opening, they hired us to handle all public relationships, digital and traditional marketing.

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The Problem

Being new, the owners needed support for marketing, without the high expense of hiring freelancers or in house professionals.

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The Goals

Goal 1

Develop an iconic brand that elevated the dining scene in Downtown Chandler.

Goal 2

Create a buzz in the community about the unique atmosphere that drives new customers to the restaurant.

Goal 3

Develop menus & material that mirrored the team's playful & expert approach to food & beverages.

Objective 1

Drive customer retention & loyalty for repeat business.

Objective 2

Create lasting relationships with local press & media.

Objective 3

N/A

The Solution

Worked directly with the owners, Chef & Mixologist to understand their personal stories & beliefs in order to craft a deep-rooted cohesive brand.

Gathered photography & videography to create a captivating brand.

Created an website & social media presence that emulated the in-person experience via creative, high-quality images, intentionally crafted captions, expert copywriting & real-time communications through email, social media comments & direct messages.

Results

Web

53,000 unique users per year.

social

21,600 FB engagements per year.

Other

107,000 user views & 25,000+ leads per year.

Other works